Beauty counter insider

Beauty Counter Insider: “We Sold You Cream Because We Can't Sell You A Muscle.”

7 reasons a saleswoman of 19 years now tells women to skip the $400 jar.

Find out why
60-day guarantee Free shipping Activating gel free
Beauty Counter Insider: “We Sold You Cream

For 19 years I sold $400 face creams. Last month I told a woman not to buy one, and I got written up.

Because the counter can't sell you what actually lifts a jaw.
01The truth from inside

Because the counter can't sell you what actually lifts a jaw.

Creams are sold on hope. They can make your skin look beautiful, and they never promise a lifted jaw for a reason: no jar can reach the muscles that hold your skin up. Underlift X works on that layer.

  • No more $400 jars for a jawline
  • One-time purchase, $199
  • The layer creams never reach
Deborah K., 66
★★★★★

I used to buy whatever the counter recommended. I wish someone had told me this ten years ago.

Deborah K., 66
Get the Starter Kit
Because the problem was never your skin.
02The real reason

Because the problem was never your skin.

In your face, many muscles attach directly into your skin. They're the layer that holds it up. Over the years that layer loosens, and your skin follows it down toward the jawline.

That's why even a great cream can't change the shape of your jaw: it works on the surface, above the layer that's letting go.

  • Not your fault, your skincare was working on the wrong layer
  • Not just age, a support layer that can be worked
Deborah K., 66
★★★★★

I spent years blaming my creams. Nobody ever told me it was a muscle thing.

Deborah K., 66
Get the Starter Kit
Because you can feel it working from the very first night.
03Lift mode

Because you can feel it working from the very first night.

Glide Underlift X along your jaw in Lift mode and you'll feel a gentle pulse, and see the muscle move. That's EMS: the same kind of muscle stimulation used in physical therapy, calibrated for your face.

  • EMS pulses you can feel and see
  • Adjustable levels, start gentle on level 1
  • Red light on while you work
Carol R., 58
★★★★★

I could actually see the muscle move along my jaw the first night. I've never felt that with a cream.

Carol R., 58
Get the Starter Kit
Because one device does the work of four treatments.
04ReAnchor™ technology

Because one device does the work of four treatments.

Infuse helps your serum sink in. Tone wakes up the look of your skin. Lift works the muscles along your jaw. Refine smooths the look of your texture. Four modes, one Swiss engineered head, five minutes.

  • Infuse, your serum, finally in
  • Tone, a more awake look
  • Lift, jaw and jowls
  • Refine, smoother-looking texture
Get the Starter Kit
Because it fits on your couch, during your show.
05Five minutes

Because it fits on your couch, during your show.

No appointment, no app, no account. Two buttons and a small screen. Five minutes, three to five times a week, while you watch TV.

  • No app, no subscription
  • Rechargeable, lasts all week
  • Activating gel included, free
Susan T., 63
★★★★★

No app, two buttons. I do it during my show every evening.

Susan T., 63
Get the Starter Kit
Because it was engineered in Switzerland, to last for years.
06Swiss engineered

Because it was engineered in Switzerland, to last for years.

ReAnchor™ technology was engineered in Switzerland, with the same obsession for precision as Swiss watchmaking: every pulse calibrated to be felt, never to hurt, in a device built for daily use.

  • Calibrated pulses, comfortable from session one
  • Built to last, for daily use
  • Checked by hand before it ships
Get the Starter Kit
Because it costs less than one month of creams, and you can try it for 60 days.
07No needles

Because it costs less than one month of creams, and you can try it for 60 days.

A facelift starts at $12,000. Fillers, $1,500 a year. Underlift X is $199 once, about $0.55 a day for a year, with the activating gel free and free shipping.

  • No needles, no downtime
  • 60-day money-back guarantee
  • Free shipping, ships in 24 hours
Linda M., 61
★★★★★

Day 19 and my husband asked if I'd changed my hair. It's my jawline.

Linda M., 61
Get the Starter Kit
92%*said their face looked more awake after the very first session
87%*saw a more lifted-looking jawline in 4 weeks
3.4x*more serum absorbed with Infuse mode vs. hands alone
12 mm*how deep Lift mode reaches, down to the support muscles

*Placeholder figures for layout preview. Self-assessment, 8-week consumer study, 112 women aged 45 to 70. Results may vary.

Early Black Friday

Five minutes for the layer
your creams never reached.

$199 $299
Works beneath Lifts the look 5 minutes
Get the Starter Kit
60-day money-back guarantee Free shipping

60-day results

money-back guarantee

Give Underlift X a try for 60 days. If you're not happy with it, contact us and we'll refund you. Shipping is free on every order.

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FAQ

Answers that help you
decide with confidence.

Will it help my jawline?

That's what Underlift X is built for. Lift mode sends gentle EMS pulses that make the muscles along your jaw and cheeks work, the layer that supports your skin from underneath. Most people notice a more awake look after the first session, and a more lifted-looking jawline and lower face with 4 to 8 weeks of consistent use. Results may vary.

I'm in my 60s. Is it too late for me?

No. Underlift X was designed with mature skin in mind. The muscles under your skin respond to being worked at any age. Start on level 1, go slowly along the jaw, and build the habit: consistency matters more than intensity.

Does it hurt?

No. Infuse and Tone feel like a light tingle, or nothing at all. In Lift mode you'll feel, and see, your muscles gently contract. That's normal, and it's how you know it's working. Always start on the lowest level.

How long does it take each day?

About 5 minutes: 1 minute of Infuse, 1 minute of Tone, 3 minutes of Lift along the jaw and cheeks. Refine is a 2-minute extra, 2 to 3 times a week.

I've tried creams for years. Why would this be different?

Creams and serums work on the surface of your skin, and that matters for hydration and glow. But they can't reach the facial muscles that hold your skin up. Underlift X works on both: Infuse helps your serum sink in, Lift works the support layer underneath.

I already have a microcurrent device. What's different?

Microcurrent is so gentle that most people never feel it, and it doesn't make the muscle contract. Underlift X has microcurrent too (Tone), plus EMS (Lift), which makes the muscles along your jaw and cheeks visibly contract. That's the layer that holds your skin up.

What's the difference between the Starter Kit and the device alone?

The Starter Kit includes the device and our activating gel for Tone and Lift, free. With the device alone, you'll need your own conductive gel. For Infuse, use any water-based serum you already love.

What does Swiss engineered mean for me?

Precision you can feel. ReAnchor™ technology was engineered in Switzerland, with the same obsession for precision as Swiss watchmaking: pulses calibrated to make your facial muscles contract comfortably, in a device built for daily use, for years, not months.

Is it safe for sensitive skin?

Yes, when you start on level 1 and skip strong actives (retinol, acids, high-strength vitamin C) under the device for the first weeks. Do not use it on irritated, broken or sunburned skin.

Who should not use Underlift X?

Do not use it if you are pregnant, have a pacemaker or any implanted electronic device, have epilepsy, have metal implants in your face, have broken or irritated skin, are under 18, or are sensitive to light. If you have a medical condition or recently had an aesthetic procedure, ask your doctor first.

Can I use it on my neck?

Yes, on the sides of the neck and just under the jawline, gliding upward. Never on the front of the neck or on your eyelids.

Does it need an app?

No app, no account, no phone. Two buttons and a small screen that shows your mode and level.