Our story

Born in Zurich. Built for the layer creams can't reach. An esthetician, an engineer, and four years of work.

Zurich, 2019

“Why do my creams stop working at 55?” A client asked Lena that question. She didn't have an answer. So she went looking for one.

The founders

Two crafts.
One question.

One knew faces. The other knew precision.

L

Lena Hofer

Medical esthetician · Zurich

For 22 years, Lena treated women between 50 and 70 in her Zurich clinic. Beautiful skin, expensive creams, and a jawline that kept letting go. She knew why: in the face, many muscles attach directly into the skin, and no cream can reach them.

  • 22 years in medical esthetics
  • Thousands of jawlines treated by hand
M

Martin Hofer

Micro-electronics engineer · Biel

Lena's husband spent his career in Biel, the heart of Swiss watchmaking, building tiny mechanisms that run for decades. One evening she asked him if her clinic treatment could fit in a woman's hand. He said he'd try.

  • Micro-electronics from the watch industry
  • Every pulse calibrated to be felt, never to hurt
Four years

From a question
to Underlift X.

How a clinic treatment became a five-minute routine.

  1. 2019Zurich

    The question.

    A client asks Lena why her creams stopped working. Lena starts looking for the answer under the skin.

  2. 2020Zurich

    The real reason.

    The support layer: the facial muscles that hold the skin up. The only thing that worked in her clinic was making them work.

  3. 2021Biel

    The first prototype.

    Martin builds the first wand on his workbench. It works. It's also the size of a hair dryer.

  4. 2023Zurich

    ReAnchor™ technology.

    Four modes, one order: Infuse, Tone, Lift, Refine, tested and refined with Lena's clients.

  5. 2025Your couch

    Underlift X.

    The clinic treatment, in your hand. Five minutes a day, no needles, no appointment.

22years Lena spent treating women 50 to 70
4years of development between Zurich and Biel
1,200+test sessions with Lena's clients before launch
60days to try it at home, or your money back

Placeholder story and figures for layout preview.

A note from Lena

“I built this for my clients, and for my mother. Five minutes on the couch, for the layer no cream could reach.” Lena Hofer, co-founder

Early Black Friday

Try it for 60 days.

The 4-mode device and the activating gel, free.

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